A beginner’s guide to on-page SEO

SEO, as you’re already familiar, is a process, strategy or technique used by webmasters and SEO professionals to improve their ranking (reach and visibility) on search engines, which is highly important for businesses to reach out to more and more potential customers.

I’ve seen people complaining that it’s really hard to please Google, since their website or blog fail to rank up to their expectation on search engines, despite paid marketing and social media influencing. Google, or any search engine for that matter, is nothing like ‘hard to please’ since they have their standards set in form of algorithms to decide and display websites in a particular order for user-typed keywords.


So if one webmaster can do it, you – too – can. However, before you go for some paid things in form of advertising, content marketing or, even off-page SEO, ensure you’ve done justice with on-page SEO things. No matter how huge volumes of traffic you drive through paid advertising – the user retention or recurring user advantage, for sure, goes to a webpage that is complete it all aspects: value, information, user-friendliness, optimized pages, graphics, and so on.

Here today we’ll discuss as to how you can prepare your page to stand tall on search engines with complete on-page SEO optimization.

URL Structure
Search engine spiders, unfortunately, are not yet smart at identifying the content and value of your webpage own their own. The need inputs from us to decide how relevant and valuable a web page is in the wake of keywords typed as search queries by a user.


A proper and self-explanatory URL structure helps a long way when we talk about rankings on search engines. Here’s an example www.justanarticle.com/news/story.aspx. A URL structure like this does not provide the search engine crawlers any input and, therefore, they prove bots and it reflects in our page’s ranking in search of our target keywords.

Here’s an example of good URL structure:
The difference is clearly visible, so the next time you write a URL write it well.
Navigate to Settings > Permalink to change you blog post’s URL if you’re on WordPress.

Page Title
Consider page title as the name of a web page and, it goes without saying – name is an important thing to just about anybody. Webpage’s name can be seen on the browser tab in which the page is open, if you’re using Chrome browser. The same appears on search results.

Here’s a tip to name your page:
Keep your target keyword or keyword phrase as close as possible to the beginning. Try starting the title tag with your keyword for best results.

Title should be no more than 55 characters, including spaces. If you keep a long title, those extra bit of characters will be chopped out on search results, and chances are that if may play a spoilsport for your ranking. Try to limit yourself with just one focus keyword for each page, overstuffing hurts. Ensure you use a unique title tag, means a different title tag for each web page

Meta Description
Though meta data or description does not appear on your actual web page, and is not a direct element to affect your ranking, it does have a very important part to play in driving traffic to your website. Meta description is visible in search results just below your title, and is very important if you wish to get a click through from search results page to your website.


Keep your meta description between 70 – 160 character so that it is clearly made visible by all leading search engines.

  1. Make sure your meta description and title tags are different
  2. Do remember to use your target keywords in description
  3. Keep your meta description unique on all of your web pages
  4. Consider including your location or phone number
  5. Meta description is like a one-sentence sales pitch, so make it count by putting your USPs right there.

Another important element in on-page SEO checklist is your blog’s title or main heading (known as  tag in coding language). The heading tells Google what your page is all about, so you must ensure using it to perfection – use your prime keywords therein. For a blog, you should try some call-to-action type of enticing heading.

Remember – an appealing heading always beats an SEO optimized heading.

Sub heading
Sub header (aka tag in coding language) also plays a vital role in helping a search engine understand what your page is about and how relevant it is for the user query, so that it can be ranked accordingly in search results.

Tips for a good sub-heading:
Do not use your primary keywords in every sub header – overuse of the same keywords is considered keyword stuffing by search engines and, in such event, it may force a blow on your position in search results. So, what’s the resort?

Have you ever heard about LSI Keywords, chances are that most of you haven’t! LSI Latent Semantic Indexing) are synonym keywords (for example – for a primary keyword car, a semantic keyword maybe ‘automobile, vehicle, etc.’) You can effectively use LSI keywords in sub headings with synonyms and alternate phrases to enrich your text, making sure not to use the same word or words on all sub-pages.

Alt Text & Image Name

Google, again unfortunately, is not perfect yet to identify the content on images and, therefore, it needs our assistance to read images, understand their relevance, and then display them rank-wise in image search results.
Use appropriate alt text, having your target keywords of that image.

Image name also needs to be optimized: name your images as per your keyword or image content. For example: instead of an image name dcim129.jpg, use seotips2017.jpg.

Anchor Text

The clickable text visible on web pages and blogs (known as hyperlink at times) can also help your cause in on-page SEO.
So go for:
‘more about jessica alba ’
instead of
‘Click here’ or ‘read more’